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Hello, Danica & katherine!
Thanks for giving me a shot at helping you with your creative marketing efforts to keep Mobility Works growing!
Below are a few examples of my work I've assembled so you can better access if I 'fit' with your needs ... please let me know if there is something more you'd like to see ... thanks!
--Randy
If an overall Creative Strategy for a campaign is needed (to establish messaging/tone, or look, or both) I'll create 3 campaign approaches (each with at least 3 ad elements to verify ‘legs’ of campaign), … then we'll review and discuss, you pick the winner, convey any tweaks/revisions … then I'll finish copywriting/designing the three creative ad elements in the campaign, and deliver in whatever form needed for the particular media (PDF, JPEG, GIF, MPEG4).
EXAMPLES:
creative strategy:
Driverge
Pete needed a Creative Strategy for a ‘Brand Nurturing’ email campaign—this was the document we reviewed and discussed:
As we continue creating emails for specific messages throughout the year, a library of the unused concepts grew ... I placed these in a
'Concept Library' for easy reference, for potential future purchase/use:
Later, I also developed an altered design approach for more 'retail' ads, like these:
CREAtive briefs
Sometimes, if more insight/clarity needs to be developed/articulated to begin a project, I can assist with developing a creative brief. Here's an example of focusing the message about Integrity Gaskets so the communications be more relevant/meaningful to the four different types of audiences who would be interested in the product for different reason:
creative EXECUTIONS:
If there is already a Creative Strategy established, I can develop concepts that work within that framework.
EXAMPLES:
Mobility works
I've actually already done a few email/LinkedIn concepts for Mobility Works Commercial in the past. Here’s a an example of concept presentation:
And you mentioned during our call the desire to do more 'animated' posts--I totally agree they can help 'grab' more people, and even aid in stoking feelings. Here's a simple one I recently posted on Linked In for myself:
SALES TOOLS - BROCHURES
I've done quite a few brochures for companies like Novagard, from concepting to writing to developing the tight layout ... and then supervise a freelance designer who tackles creating the final art and sending to printer. This one was directed at OEMs of windows;
VIDEOS
Whether the goal is more informational or emotional, to inform or inspire, I can concept, write, and produce videos, like this one created for the homepage of Driverge's new Consumer site:
VIDEOS & PRESENTATION tools
Whether the goal is more informational or emotional, to inform or inspire, I can concept, write, and produce presentation decks. Sometimes, I’m even asked to do it for internal purposes, like when Pete had to present the rough logo designs I developed for the ‘Driverge 4-Year Warranty’ to his boss (you'll need to down load ... then click slowly, as there are some animations):
AHH ... THE GOOD OL' DAYS
You both brought me back when you talked about your past work experiences at Glidden, Sherwin Williams, and Kichler! ... so figured I'd share a few of the creative pieces I developed for them:
My past, My services, My fees
Thanks for taking the time to look over my stuff! Feel free to click around my website to learn more. I will leave you with a copies of my Resume and Services & Compensation Menu below, which you can download and print off if you wish.
The fact that 50% of your sales are to 'new' people is really incredible, and I'd love to find out more (Is that true of the other WAV sellers? Do you have research/insights into why so many first-timers are choosing Mobility Works? Are most of those people buying for themselves, or their loved ones?...)
If you have any questions or need for clarification, please contact me at rdemuesy@sbcglobal.net or 440-227-5059.
I really appreciate the chance to be considered and hope we start working together real soon!
Randy DeMuesy Resume
DeMuesy Creative Services & compensation
THANK YOU
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